ERICA DAVIDSON DINGMAN

ASSOCIATE DIRECTOR, PRODUCT MARKETING

Led GTM programs for Movable Ink's AI solution, Da Vinci, across the US and EMEA, developing executive personas, competitive framework, partner launches, and new messaging; conducted global AI training sessions and represented the brand at key industry events and webinars, including multiple presentations at Think Summit, and as a guest on PMA podcast with original topic: product vision vs product selling.

• Drove 16 new pilots and $8M ARR in 2024, $6M ARR in H1 2025
• Presented "The Future of Personalization" with VP of Machine Learning at 800 person conference
• Facilitated AI enablement with a global roadshow, including 6 in-person and 6 virtual training sessions throughout 2024
• Launched new content personalization model, subject line personalization, custom events, and new reporting UI.

SENIOR PRODUCT MARKETING MANAGER

Led rebrand and AI launch for Da Vinci; developed positioning, sales enablement, and thought leadership content; launched key AI features (e.g. subject line generation, short-lived content) and led product discovery, competitive analysis, and client webinars.

• Drove 6 new pilots and $2M ARR in 2023, the first full year of Da Vinci rebrand
• Created the first PMM intern program in 2022

PRODUCT MARKETING MANAGER

Led GTM programs for Aircall's mobile apps, and launched SMS, the largest feature release in Aircall history; led SMS pricing and packaging analysis, drove global telecom market expansion strategy, created +150 sales materials, redesigned the monthly customer newsletter, and launched sales enablement tool, Highspot, for 200+ users, owning solution architecture, content creation, and global training initiatives.

• Increased mobile adoption by 44%
• Achieved 86% engagement on Highspot in first year
• Increased average newsletter open rate from 26% to 39%

DIRECTOR OF LEARNING & DEVELOPMENT

Owned enablement, product documentation, partner best practices, and facilitated trainings for clients and global offices. Built a searchable subject matter expert database with company-wide adoption in 2018

SENIOR PROJECT MANAGER, MEDIA OPERATIONS TRAINING & ONBOARDING

Built LMS courses, product overviews, supporting sales material, and onboarded 22 new hires with 91% retention by July 2019.

MEDIA MANAGER

Managed, optimized, and evaluated social campaigns across Facebook & Instagram, Twitter, Pinterest, and Snapchat

AD OPERATIONS COORDINATOR

ASSISTANT ACTIVATION ASSOCIATE

BANKING & FINANCE PARALEGAL

Bachelor of Arts in Government, concentration in American Government and Public Policy